How can you cultivate breakthrough messaging ideas from your team?
- Avoid group think. Instead, encourage everyone to come up with their own independent thoughts.
- If soliciting feedback on an email chain, ask for direct responses rather than a “reply all.” Not everyone will feel comfortable sharing their thoughts with the entire group.
- Create a culture where people can feel more comfortable just sending a note with an idea. Build those relationships and earn that trust.
Listen here for more tips on designing a better messaging strategy.