Better Answers or Better Questions?

When facing a business problem, do you tend to start by looking for better answers, or better questions?

It’s easy to get locked into an assumption about a problem and its solution. Assumptions like:

“Sales are dropping. Marketing needs to generate more leads.”

Because the problem is framed as, “We need to generate more leads,” all of the solutions focus on leads.

But what if you started with questions like, “Are ‘not enough leads’ really causing this problem?”

How many other (better) solutions might you see?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s