Better Answers or Better Questions?

When facing a business problem, do you tend to start by looking for better answers, or better questions?

It’s easy to get locked into an assumption about a problem and its solution. Assumptions like:

“Sales are dropping. Marketing needs to generate more leads.”

Because the problem is framed as, “We need to generate more leads,” all of the solutions focus on leads.

But what if you started with questions like, “Are ‘not enough leads’ really causing this problem?”

How many other (better) solutions might you see?