How generous are you with your insights and solutions?
For many training companies, the thought of giving away their knowledge feels a bit counterintuitive.
“If we give it away, why would anyone pay us for it?”
But what if the more you give away, the more people you’ll impact, and the more they’ll see the value in your approach?
It’s not about giving everything away. But it is about approaching your audience and target market with a sense of generosity.
A focus on creating as much impact with your marketing as possible. Delivering as much value with your selling process as possible.