Content marketing is like a puzzle. And the harder that puzzle becomes, the better we need to get at leaning into the unknown.
The most successful content marketers didn’t get that way by following some generic, color by numbers approach. By following the same set of best practices as everyone else.
Instead, they go way beyond what they already KNOW how to do.
The most innovative content marketers have learned how to see things the rest of us miss. To push past their assumptions. To find and fix their blind spots.
The next time you feel stuck, ask yourself:
What am I not seeing?