Planning a Virtual Event

You may be tempted to think “more is better.” More speakers, more content, more days.

Liston Witherill shares why you might want to rethink that approach, and what he learned from launching ClientCon.

I would never do a 30 day event again. I think what I created—30 talks over 30 days—is the worst of all worlds for online events.

Typically a conference is one to five days. And it’s a lot of talks. And sometimes they’ll have three separate tracks. In the case of ClientCon, it would be “attract, convert, and deliver.” And then people can tune in to the talks that are relevant to them.

The other type of virtual format I see is one talk every two weeks, which is basically like a speaker series.

The fact that I did 30 talks over 30 days, it meant that I lost the sort of density and urgency of the two or three day event for people to show up and really make it a priority. And then I lost the advantage of having fewer talks spaced farther apart.

I think the format that I would prefer next time is something like 12 talks over three days.

What do you think is the right speaker/days balance for virtual conferences and events?

Listen to the full podcast interview.

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