Marketing is a Long-Term Game

Is there a mismatch between your perspective on marketing, and the expectations of your leadership team?

Gregor Noltes and I talked about why he believes in relationships instead of going for the quick win.

“It may take months before your target will buy, if they buy at all. If that approach resonates with yourself, and it doesn’t with your leadership, then I think it’s time that you critically assess if you’re still in the right position.”

Listen to the full podcast episode.

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